How
To Write A High-Profit
Autoresponder Series
By
Grady Smith
It's
the truth!
A
strong autoresponder series can instantly double
the conversion rate of your existing sales letter!
No
kidding! I've created autoresponders for sales letters
that have instantly pushed a 2% conversion to a
4% conversion with a snap of the fingers.
Yet
everywhere I turn I see great sales letters that
could do so much better if they simply added a strong
autoresponder and started following up with prospects
over and over again on complete auto-pilot.
You
have a sales letter right now, or you're getting
ready to have one. Either way, you'll spend hours
polishing it or spend hundreds to have a copywriter
work on it, all with the hope of increasing the
sales and profits it produces.
And
while that's smart business -- without an autoresponder
-- you'll never kick your conversion rate up as
high as it can go.
So
you might wonder, what exactly makes a great autoresponder
series that takes those somewhat interested and
turns them into rabid "cash in hand" buyers?
It's actually a painless process...
With
autoresponders, I usually use 7 messages. Studies
have proven this to be the most effective number
for follow-up without completely annoying those
that keep getting message after message from you.
Now
with these 7 messages, you have a lot of room to
talk about your product.
So
what I like to do is break apart each of the messages
into separate buying types I know will be interested
in my product.
For
instance, there are a lot of different types of
people that would use my copywriting services. One
might have an interest in my services because of
my prices.
Another might be thinking about hiring me because
they like my writing style. And yet another may
be debating about using me because they like the
way I keep writing until they're thrilled with the
copy.
Now
that's 3 different reasons that people might buy
from me. I can think of a few more too. So what
I would do with each of my 7 messages is pick one
type of person -- think about what's stopping them
from buying -- and write one message directly to
them.
For
instance, my first message in my autoresponder might
be written to the business owner that likes my prices.
In this letter, I would go through the reasons my
prices give him or her better bang for their buck.
I would talk about nothing else. Every word of this
one autoresponder message would be about my prices
and why they're getting a good deal.
And
then, with my next autoresponder message, I might
write to the business owner that likes my guarantee.
I would go into deeper detail about it. Explain
it so that he or she has no questions. I would sell
the guarantee I offer, and nothing else.
And
I would continue on like this, message after message.
Each message would have a very specific goal --
to convince a certain prospect that they should
buy from me while knocking down objections and diminishing
their buying resistance.
Of
course, some prospects will have multiple reasons
for not buying from you. But if you find the 7 -
10 main reasons they won't act, and address them
with individual messages, you'll instantly notice
an increase in your conversion while knocking down
individual objections on complete auto-pilot.
=====================
Grady Smith is a professional copywriter that provides
sales
letters and autoresponders for those on a budget.
Stop by his
website to get free copywriting tips and find out
how he can help
you improve your profits: http://www.cheap-copy.com
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